"Lorem Ipsum" Camp Hat

$35.00

Here’s an inside scoop. Only a few people know that the Latin handstlye that lines the end papers of Flip The Script and you see in the background patterns of our website and social media is a handtyle by Tester of Chicago / NYC. The content of that Latin text is a translation of the lyrics to “The Message” by Grandmaster Flash. This is our little nod to both the tradition of innovators in hip hop but also typographic and design history. Typographers and printers for several hundred years would display new typefaces in most peoples best know Latin, “Lorem Ipsum” in order to display the txt in a familiar way, that would allow readers to notice the formal aspects of the font, without being distracted by a content that might tempt them to read it, forgetting the reason they were viewing it in the first place. The more you know.

Keep that secret under your hat. You’re in on the joke now.